Product(M) :: What is industrial design anyway?

I.D. is a multidisciplinary profession
At Product M we create and develop product concepts and orchestrate the many different aspects required to see those concepts through to market. As Industrial Designers we optimize the function, value, emotion and aesthetics of products for the mutual benefit of the end user and the manufacturer. We stay current, but look ahead of social and cultural trends and issues. We use this knowledge to design products that appeal to end-users and meet our clients' goals.